TAG Tactical Assault Gear Logo

Tactical Assault Gear: Creative and Web Design

Summary & Brief:

Client:

Tactical Assault Gear Store

Durham, NC

Our Scope:

eCommerce website design, landing page design, ad copy, ad creative, graphic design, search engine optimization (SEO), content creation, social media content, and print design.

Tactical Assault Gear website homepage with clearance button.

Objective

To provide the Tactical Assault Gear brand with both digital and physical marketing and creative design support, helping the company to maintain competitiveness in the market while they focus their human capital on operations.
Support and develop creative for tradeshows, magazines, handouts, banners, and physical creative to be positioned in storefronts and assist buyers that shop in 50+ brick and mortar shops across the country. Goal is to modernize the brand presence while expanding reach to new consumers.
Help in the website migration while also: developing wireframes, creative/graphic design, product content, and blog content in order to improve performance of the digital brand.
Ultimate goal: Provide traditional marketing design services to revamp physical presence on base stores, tradeshows, and various public centers nationwide. Creative design to improve the digital performance of Tactical Assault Gear (TAG) on social media, their native website, paid search, paid social, and organic search. End result being an increase in brand presence across the board driving impact to sales and website performance resulting in a 50% increase in gross revenue in 3 years.

Solution:

This banner artwork starts with a modern soldier dressed in military gear on the top half. Letters in front of him read in white: TAG Supports America's Veterans. Beneath this section has a veteran in a wheel chair from the USO reading: This year tag has donated 16,000 dollars to the independence fund to support their mobility program. TAG has also donated 25,000 dollars to the USO of North Carolina to support veterans employment programs in 2019.

Physical and Traditional Marketing Creative: A full arsenal of 120 creative assets were developed for TAG not limited to: pop-up banners, flyers, handouts, posters, brochures, magazine features, stickers, updated their product tags, and signage. These assets were provided for in the use of marketing TAG products within their 50+ store locations, on military bases in the United States, and at trade shows. We also designed handouts that can be distributed to prospects that contain QR codes with UTM tracking allowing to measure the performance of physical creative assets and tie them to website analytics. We built the creative design for their booth and worked with their vendors directly to assure their booth for SHOT Show was not only modernized, but had a space to talk with, and engage prospects directly. This booth came equipped with a small office allowing staff to talk to interested buyers in a private setting and provide more value in the moment, rather than waiting to follow up later.

Digital Marketing and Creative: We designed wireframes for TAG's new Magento2 site migration to uplift the brand presence and improve overall user experience making it easier to find product information, sales, and learn more about the brand targeting key customer interests by leveraging industry keyword trends, heatmaps, and Google Analytics 4 data. Additionally: created web banners, product photos, YouTube content, social media post creative, paid ad creative, website content, social media content, email templates and graphics, interactive PDFs, and paid ad keywords.

Website performance we were able to measure:

  • From Google Merchant Center assistance we offered: 250% increase in net income within 1 month of activity
  • Average order value increase 17%
  • Click through rate (CTR) increased 298%
  • TAG has leveraged our creative at every SHOT Show and our booth design is still in use
  • Designs for stores have been in circulation for over 4 years
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