TrinityWise: In need of Graphic Design Services & Website Design
Summary & Brief:
Client:
Raleigh, NC
Our Scope:
Website design services, graphic design services, wireframes, search engine optimization (SEO), and content creation.
Objective:
To provide website design services to update a refresh the TrinityWise web property to reflect their new business orientation. Fully redesign the site to incorporate an easy navigation, and remove preexisting barriers that users had in their legacy page design. TrinityWise was moving from a service based agency to a holding and investing company. Our main goal was to reorganize information, build content, and establish website design that would better target their new audience base and corporate direction.
Make it easy for users to find key information about the new company structure and focus and allow a streamlined path to contact forms, emails, and phone numbers.
Setup the site for SEO performance with the layout, content structure, and keywords while also providing recommendations for a better.
The primary goal of the new website was purely informational and represent the business on the web. Target was more B2B and B2C to attract investors, customers to their services, and showcase their brands and company structure.
End result was to establish a digital brand presence.
Solution:
Successful launch of a fully redesigned website from content, to structure. We curated new images to distribute on ever page on the site, wrote robust website copy to help with search engine performance, produced graphics, widgets, and transitions sitewide, and produced social media content for future use.
We modernized the site by providing: accessibility updates, chatbots, FAQs, dynamic contact forms, anchored call to actions (CTAs) that help with the overall navigation, a modernized menu navigation, and responsive website design for mobile, desktop, and tablets. We also plugged their website into Google Search Console (GSC), Google Analytics 4 (GA4), GoogleAds, Microsoft Ads, and developed a backlink strategy they could leverage in expanding their reach.
This new site design, copy, creative, and modernized site experience has set up TrinityWise for success in their 180 turn to new business focuses, segments, and industries which they relied on Markiserv to help target with their updated design, and content. Since launched, this new site has served as the backbone for the TrinityWise business, and we provide regular updates as their business continues to evolve.