In the Media: How Do You Ensure Brand Consistency Across Platforms?

Markiserv was recently featured in a highly insightful article on ArtDirectors.io discussing how to maintain brand consistency across multiple platforms. The article, titled How Do You Ensure Brand Consistency Across Platforms?, features contributions from various industry experts, including Ryan Anderson, President of Markiserv. In the article, Ryan shared an in-depth example of how Markiserv successfully helped a nonprofit client overcome significant branding challenges by developing a cohesive design strategy that spanned across their digital and physical touchpoints.

The article highlights essential strategies for maintaining visual consistency, such as creating a centralized design system, adhering to clear brand guidelines, and using tools like Figma and Adobe Creative Cloud Libraries. Ryan’s case study exemplifies these principles in action. Markiserv tackled the issue of a nonprofit's inconsistent branding across their website, social media, print materials, and even product packaging, including 70,000 SKUs. Through a comprehensive rebranding effort, Markiserv introduced new logos, color schemes, and branding that aligned across all digital channels and physical assets.

Not only did Markiserv update various digital platforms, including websites and social accounts, but it also implemented a strategic plan to gradually update physical products as stock turned over. The rebranding process required careful management of customer sentiment, which was eased by ongoing social media engagement and organic content that gradually introduced the new look.

Read the full article here for additional insights from other industry leaders on achieving brand consistency.