Markiserv's founder, Ryan Anderson, was invited to be featured on Contineofy's latest "Off the Dome" podcast, on How to Hire Creative Services where the following topics were discussed:

Who Should You Hire For Creative Services

Deciding whether to outsource or hire in-house creative services depends on your brand's specific needs, resources, and long-term goals. Here's a breakdown of the key considerations for each approach:

When To Hire In-House

Hiring in-house is ideal when:

• Consistent Workload: you have a steady demand for creative tasks that justify the cost of full-time employees
• Brand Knowledge: your projects require a deep understanding of your brand identity and culture, which is easier to maintain with an internal team
• Creative Control: you want full control over the creative process and immediate access to your team for collaboration and feedback
• Long-Term Investment: you're willing to invest in salaries, benefits, training, and retention to build a dedicated team that grows with your brand

Drawbacks Of Hiring In-House

• Higher costs due to salaries, benefits, and overhead
• Limited scalability during peak workloads
• Challenges staying updated with the latest tools and trends

When To Outsource Your Creative Services

Outsourcing is better suited when:

• Specialized Expertise: you need access to professionals with niche skills or advanced technology that your team lacks
• Scalability: your workload fluctuates, and you need flexibility to scale services up or down based on demand
• Cost Efficiency: you want to avoid the overhead costs of full-time employees. Outsourcing allows you to pay only for services as needed
• Fresh Perspectives: external agencies can bring innovative ideas and insights from working across industries
• Short-Term Projects: temporary or one-off projects are better handled by outsourcing rather than hiring full-time staff

Drawbacks Of Outsourcing Your Creative Services

• Potential communication challenges due to time zones or unclear project briefs
• Loss of control over the creative process
• Risk of dependency on external partners for critical tasks
• Blended Approach For Creative Services

Many brands find success by combining both strategies:

• Use an in-house team for day-to-day creative needs and brand consistency
• Outsource specialized tasks or large-scale projects that exceed your team's capacity or expertise
• The key is to evaluate your current workload, budget, and long-term objectives. Regularly reassess your strategy to ensure it aligns with your evolving brand needs.